Services
Moxie Marketing provides strategic high-tech marketing consulting services.
Areas of practice:
- Business Strategy Development
- Web 2.0 Full-Service Marketing
- Maximize Your Marketing Mix
- Flexible Staffing
With more than 20 years of solid experience in software, services, and product marketing, we’ll solve your problems with an inventiveness, vigor, and savvy that isn’t found in most consulting firms. We toss out the cookie cutters, roll up our sleeves, and work with you to drive your passion and achieve maximum impact.
At Moxie Marketing, we help you win by translating your passion into a winning strategy, capitalizing on innovation, differentiation, and the unique needs of your customer. When you get Moxie, you get:
- Strong experienced leadership
- Smart marketing management
- Results-oriented strategies
We also offer our clients the ability to resource mission critical projects, provide additional staff to meet rapidly-approaching deadlines, or back-fill employee leaves with our flexible staffing services. Many businesses today realize that their workforce needs and areas of expertise necessary fluctuate and vary depending on the current goals, timelines and specific project deliverables the business requires. Moxie consultants help your company meet these challenges head-on.
- Define products, services, and solutions to fit your target market with the right product roadmap
- Determine the smartest Go-To-Market strategies including launch, communication, marketing, and PR plans
- Conduct competitive positioning, identify trends, define key differentiators, and determine market-share
- Know your customer and their needs through surveys, interviews, focus groups, and product feature validation
- Increase your customer base with the right customer acquisition strategy and support infrastructure
- Measure success and inspire best practices via a metrics reporting dashboard to identify strengths, promote growth, streamline processes and reduce costs
- Develop strong vendor management and customer support policies
Web 2.0 Full-Service Marketing
- Develop a suite of marketing tools to support your sales organization
- Lead Web presence strategy and execution, from backend development to managing momentum activities
- Create an end-to-end reporting process that will support your entire organization’s information needs
- Develop targeted strategies with a customer-first focus
- Define and drive marketing activities through awareness and interest to purchase and loyalty
- Lead marketing execution, from creative and content development, to advertising and direct marketing campaigns, to sales training and promotion programs
- Provide geographic prioritization and regionalization guidance
- Ensure program measurement and course monitoring and correction to maintain the highest ROI for your marketing spend
- Provide temporary marketing and communications support for parental leaves
- Offer interim management during mergers and acquisitions
